Retailers and service providers with US business operations should take note: the Federal Trade Commission (FTC) is increasing its scrutiny of negative option marketing activity to combat unfair or deceptive practices related to subscriptions, memberships and other recurring-payment programs. The FTC just issued a notice of proposed rulemaking as part of its ongoing review of its 1973 Negative Option Rule—one of the primary guides for the FTC’s enforcement focus.Continue Reading Negative Option Practices Under Increased Scrutiny in the US
Robert Hough
Robert Hough is an associate in the Intellectual Property Practice Group in the firm’s Dallas office. He is the lead associate of the Advertising Team.
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